Business Marketing Strategy: The Benefits of Promotional Products

If promotional products are not a part of your business marketing strategy, then they should be. Here are all of the benefits of using promotional products.

A recent study found that consumers see promotional items more than any other form of advertising. 

While many businesses swear by social media for their business marketing strategy, you can't put all your eggs in one basket. With social media algorithms that are constantly changing and the flood of competition online, you need a way for your business to stand out.

This is where promotional products come in. Not only are they a great way for your business to stay top of mind because they're so visible, but they can give great value to consumers if you choose the right products.

Ready to learn all about why your business should be using promotional products as part of its business marketing plan? Keep reading to learn everything you need to know.

Stand Out From Your Competition

While it's a great idea to increase your brand's online presence with social media and search engine optimization (SEO), it can take months to even a year to get any decent results from your campaigns. 

Plus, customers see so many ads online that they tend to ignore them or consider brands that advertise too much as annoying.

On the other hand, promotional products are a way of advertising without being too "salesy." This is because you're giving the customer something they can actually use rather than bombarding them with ads online. 

Take a look at what your top five competitors are doing for their marketing strategies. If they're only doing marketing online, this is a great opportunity for you to stand out.

Use Unique Items To Stand Out

But what if your competitors are also giving away promotional gear like t-shirts? Don't worry, because you can still get exposure with your business promotion.

All you have to do is think about what unique promotional products you could offer.

These include:

• Promotional pet products (pet blankets, water bowls)
• Kitchen towels
• Highlighters
• Drink coasters
  
  

As you've probably seen, these items are ones that most companies don't tend to use as promotional items. But they're still useful everyday items that your customers will love.

Increase Your Reach

If you're a newer company, you might not have a very large marketing budget to start with.

So even if you already have a loyal customer base, promotional products are one of the best business marketing tips to help you reach new people.

For example, you could run a promotional giveaway for your company and offer some useful items like USB sticks, pen sets, or cotton t-shirts as prizes.

Another huge benefit of promotional products is that they reach more people than the person who is using them. For instance, let's say you gave away branded t-shirts as part of a promotional giveaway.

Whenever the gift recipient wears this t-shirt, everyone who sees it will see your company name.

It's okay if these people don't need your company's product or service right now. In the future, there's a much higher chance that they'll think of you first (and trust you more) when they need a solution to their problem.

Increase Brand Recognition

Think about some of the most popular brands out there and their logos. Whether it's the McDonald's "M" or Apple's famous apple logo, you know which company this is just by looking at the logo and sometimes even just the brand colors.

But you don't have to be a household name to leverage promotional products for brand recognition.

As part of your branding strategy, think about how you can get your promotional products to stand out within your niche. 

You can give out promotional gear at industry conferences, for example. You could also offer to sponsor events like school trips and give out items like branded backpacks.

If you get more people to recognize your brand, they'll see you as more legitimate and are more likely to trust you in the future.

Increase Customer Loyalty

Customers always like to get more value than they pay for, and you can give this to them through promotional products.

They also love free items, so by giving people something they'll use, customers can feel like you care about them (and not just their money).

Customers (and potential customers) are more likely to keep your gift if it's useful. This is why you need to be very strategic about your promotional products.

Some of the best items for promotional products include:

• Water bottles
• T-shirts
• Baseball caps
• Backpacks
• 
  

These items are great picks because they're everyday items that people will use anyway. So not only will customers associate your company with giving them value time and time again, but your brand is more likely to stay top of mind.

This is vital the next time the customer is planning on making a purchase. This is because it increases the chance that they'll recommend your company to others.

Help Employees Feel Appreciated

Company gear isn't just for your customers—it can also encourage your employees to stay loyal to your company.

You can help make employees feel appreciated by giving them company-branded products.

For example, if you run a gym, you could give your employees branded water bottles and other fitness items like towels and duffel bags.

Not only will your employees feel appreciated, but they'll be more likely to stay at your company.

In fact, 57% of the US workforce is more likely to keep working for a company if it gives them promotional products and gifts.

Amp up Your Business Marketing Strategy With Promotional Products

No matter how much of an online presence you have, your business marketing strategy should be diversified with physical products.

And while investing in promotional products may seem costly upfront, promotional products can help your brand stay top of mind for months and years to come.

Ready to create a great marketing campaign with promotional products? Dynamic Designs can help.

Our in-house graphic designers can help you create on-brand promotional products for your next marketing campaign, whether those are t-shirts, keychains, or even USB drives. Contact us today to learn more!