7 Fantastic Reasons to Screen Print Your Business Logo on Clothing

1. Affordable Marketing Tool

Making and distributing company merchandise with your logo proudly displayed on it is one of the most affordable marketing ploys that you can undertake. When you make a single t-shirt order, you're only set back a few hundred dollars (depending on how many you have printed). Compare this to, say, a billboard advertisement - you could end up paying thousands of dollars per month for billboard space.



Customers that wear clothing with your logo on it are affectionately known as "walking billboards" and you'll have hundreds of walking billboards around town for a fraction of the price of a real billboard. As they walk down the street, if your logo is eye-catching enough, other people are going to take notice of your brand and company. The ROI on company merch is massive.

2. Make Extra Money

Selling t-shirts or sweaters with your logo on them is a really good way to open a new revenue stream for the company as well. Giving them away as swag is one option, but selling your company merch on your site, if your logo is good enough, can actually bring in a significant amount of money.



This is a good reason to sell a wide range of different clothing products, but you should also make sure you're using a quality company that uses the best inks and materials. If your customers are paying for your company merch, they should get a high-quality product in return.

3. Build Community Around Your Business

Branding is crucial to any small business and at the core of brand building is community. When you sell or give away clothing with your logo on it, you're building your brand by cultivating a community of like-minded individuals around your brand. If you're a local business, like an auto body shop or a brewery, then this can help you build something very special around town.



When people start to recognize your logo on the street, they might stop and say something to the person wearing it. Instantly, you have two customers that are meeting because they like your logo and business - that's the definition of building a community.

4. Clothing Is the Perfect Logo Canvas

T-shirts and sweaters, but really any type of clothing, make the perfect canvas for your logo. It allows you to get creative and think outside of the box with what your company identity means. You simply can't do this with other forms of advertising because the express purpose of an advertisement is to try to convince someone to buy something.



With a logo on a shirt, it's all about letting your style shine through. You don't have to sell anyone anything except for the concept of your business or brand. In many ways, this can say a lot more and create more brand loyalty than an advertisement.

5. Lasting Marketing

When you sell clothing with your name and logo on it, you'll see instant results. In this sense, it's a really effective and low-cost traditional marketing tool, as we've already discussed. What we haven't touched on is the longevity of a clothing "marketing" campaign.

People don't just scroll past t-shirts or toss them in the recycling from the mail. They're going to have them in their wardrobe for years to come.



When you look at it this way, your one-time fee for ordering the t-shirts is likely to pay dividends for a really long time. You may have people discovering your business in 20 years because they saw their dad wearing a sweater with your logo on it. In the end, this all goes back to community and brand loyalty.

6. Building Hype

Using your logo on clothing can become an integral part of a marketing campaign because it can build hype in ways that other types of marketing can't. For example, say you're getting ready to open your business and you want to create some anticipation around your brand, products, or services; a digital ad on Facebook or Instagram can be somewhat effective. More than likely, it's going to create an impression that quickly fades.



When you have people wearing your logo around your city, it becomes more tangible and creates more of a sense of wonder. It also creates exclusivity, which can contribute to the overall vibe of your brand and create more buzz around the company. This can be so helpful in getting a young business off the ground.

7. Standing Out

Lastly, clothing with your logo on it can help you stand apart from your competitors. If people start seeing other people walking around with your company shirts or hoodies on, they're going to have your business in the back of their mind. When they need whatever service you provide, they're more likely going to think of your company before any of your competitors.



In today's competitive world, you need to grab hold of any advantage you can. Making company merchandise can quickly and easily give you the upper hand over the competition, not to mention extra cool points if your logo looks the part.

Put Your Business Logo On Clothing Today

Now that you know why you should be putting your business logo on clothing items to sell or giveaway, it's time to learn how to do that. At Dynamic Designs, we're one of Florida's top screen printing, embroidery, and business branding services. We can help you transfer your business logo on to clothing of your choice so you can take your company promotion to another level.

Visit our website today to learn more about us and what we do. When you're ready, view our products page to see what types of apparel your logo looks best on.