How to Create Brand Awareness With Branded Clothing

Why Branded Apparel?

Before you can understand how to make a memorable brand T-shirt, hoodie, or mask, it's important that you know why this is an effective marketing strategy. Above all else, it allows your target audience to receive something that has both practical use and your brand name. While recipients are likely to throw a flyer away, they're almost certain to keep a shirt since it has a use to them.

This builds brand loyalty among your target consumers because they'll be grateful that you gave them a useful item. They also will constantly be reminded of your brand when they look in their closet. Next time they want a product or service similar to that you offer- which should be soon if you target your marketing campaign accordingly- you'll be the one they reach out to.



However, branded apparel is also the gift that keeps on giving because others around the wearer constantly see it. You're basically getting target customers to act (willingly) as walking advertisements for your business. Others whose pain points you can solve will see the T-shirt, remember your name and logo, and look you up online.

Make Your Apparel Memorable

Making your apparel memorable can be a challenge, especially with the high popularity of branded materials in 2021. You need to ensure that your shirts or sweatpants stand out from the competition.

The first step to making this happen is to prominently feature your appealing logo. Imagine all of the brands that you interact with on a daily basis- the logo image is probably the first thing that you think of. You need to create and proliferate a memorable logo by showcasing it to as many people as possible.

Place the image on the shirt where it's easy to see. It's best to print the image in a large and bold style so that people can see it even from a distance. Additionally, as long as your logo is visually engaging and appealing, people will like the shirt better if it has a unique and expressive image.

Next, it's time to choose the primary colors for your branded clothing. If you have specific business colors, this is a good place to start.

You can use this hue as the base of your apparel and print over it in another color. Darker brand colors like navy or aubergine will look awesome as a base against a white logo and text. If you have lighter brand hues, you can use black text (or, better yet, print the brightly-colored image and text across a black base).

Contrast is key in making yourself memorable. People are more likely to notice a shirt that has multiple simple colors.



However, you can also choose tie-dye or multicolored bases if you want to be especially unique. If you go this route, you need to be very careful that the shirt isn't busy enough to take focus away from your brand information. Print the text and image in a thick black font so that it remains noticeable.

Include Relevant Information (But Don't Overdo It)

It's important that you include information relevant to your brand on your apparel. This definitely means a logo and brand name. These items need to be extremely prominent and noticeable so people remember you and think to Google you later.

In addition to your logo and brand name, you can include a website assuming that it's short and easy to remember. Make sure that the font is still bold while being slightly smaller than your brand name. If you have a more complex web URL but an easy-to-remember phone number, that might be a better way to go.

If both of these contact methods are too challenging for a quick glance to remember, include neither. Instead, rely on the possibility that people will Google your brand name if it sounds like something they would be interested in.

However, it's still important to remember is that your clothing can't look like a cluttered eyesore. Minimalism is key so that your recipients don't find the apparel overstimulating and throw it in the back of their closet. Keep its aesthetic in mind so that your targeted customers actually want to wear it out.



Even if they do, shirts with too much cluttered information will be difficult for viewers to interpret. They're probably not going to give it more than a cursory glance, so keep it simple. You want them to process some information rather than nothing at all.

Boost Your Brand Awareness Today

While visual marketing can be a challenge, branded clothing can make it a much easier process. People will see your shirt often and therefore remember your brand better. This ultimately leads to higher brand recognition and more sales.

Now that you know how custom clothing can help to generate brand awareness, it's time to get cracking. Contact us today at Dynamic Designs with any remaining questions that you have about branded apparel and how it can help you grow your business.