Why Custom Branded Products Make Great Corporate Promotional Gifts

Are you on the lookout for corporate promotional gifts? Custom branded products could be exactly what you need. Check out this guide for more.

According to the Advertising Specialty Institute (ASI), the typical U.S. household contains 30 promotional products. Gen-Z demographics lead the pack with an average of 34 promotional items. Meanwhile, Millennials are in second place with 30 items while Baby Boomers own an average of 28 promotional items.

Promotional products are versatile marketing tools. They can be used across a wide range of different industries. Promotional products are especially ideal for corporate gifting purposes.

Using corporate promotional gifts helps you make an impact in a big way. These products are beneficial for branding and creating awareness within businesses. Giving corporate gifts helps boost employee morale and strengthen client relationships.



Want to know more about custom promotional products for your corporate gifting needs? Then keep reading below to discover more helpful insights.

Offers Diverse Options for Corporate Gifting

When you think of corporate gifts, you may think you only have a few choices available like a standard pen or coffee mug. But this isn't the case at all.

Corporate promotional gifts come in a variety of different forms. You can choose from everything from technology to apparel to travel accessories, tote and duffel bags, and even food and wine gifts. 

This freedom of selection allows you to diversify your gifting based on the occasion, the recipient, or a particular gifting theme. You can select practical and useful everyday items emblazoned with your unique branding. Or if you really want to wow your recipient, go for more premium custom promotional products. 

Allows for Cost-Effective Marketing 

Traditional advertising methods can be expensive and often don't have the same effect or impact. A consumer or client could see an ad for your brand flash across their TV or their phone or computer screen and quickly forget it.

Promotional products, on the other hand, can give you more bang for your advertising buck. When ordered in bulk quantities, these items can have a relatively low cost-per-item price that can make them more affordable.

On top of that, these items are lasting reminders of your brand with ongoing exposure. They are also more compelling than many print and digital ads.

These factors combined make promo items ideal cost-effective marketing tools. You can create corporate promotional gifts to fit every budget.

Enhances Brand Visibility

Custom-branded products have unparalleled brand awareness. Your logo is always present within eyeshot of its recipients. Each time they look at your promotional product, it creates a valuable brand impression.

Promotional products that are useful have an even greater branding impact. Even a branded pen can have a profound effect on your brand's overall awareness. Promo items also have a high advertiser recall rate among 85% of consumers. 

Branded apparel is one of the highest-recall items. It's stylish and functional which makes it a practical item. Not only that, but each time the gift recipient wears the apparel item, it creates impressions on others around them. 

Custom t-shirts are the most widely used corporate promotional gifts. This is followed closely by pens.

Increases Memorability

Custom-branded products give you a chance to let your creativity shine. With these promotional products, you are given the opportunity to make your brand the center of attention.

Custom promotional products are tangible marketing devices. Much more so than a plain paper business card that is easily lost or tossed away.

You also have your choice of many different products. For example, a tech company can select an array of branded tech accessories to complement its brand. These can include:

• USB drives
• iPhone cases
• Power banks

Choosing promotional products for corporate gifts that complement your brand can increase brand memorability. It even helps tie your branding together in a way that is cohesive.

Boosts Employee Morale

Businesses everywhere are turning their focus inward to their employees. Unhappy employees are more likely to quit their jobs in favor of working somewhere else.

The main cause is often feeling unappreciated or unnoticed at work. Corporate promotional gifts can play a part in helping to reduce employee turnover rates.

Recognizing employees with branded merchandise helps them feel more connected to their workplace. It also instills a sense of belonging. This, in turn, helps to boost overall employee morale. 

An employee who feels more valued at work will also feel more productive and willing to collaborate with others. These elements contribute to a more positive work environment and a positive company culture.

Strengthens Client Relationships

Maintaining an ongoing relationship with existing clients is a vital part of any successful brand. However, it can be difficult to keep up these connections over time. Clients who feel forgotten will find other companies to do business with. 

To keep client relationships strong, sending regular corporate promotional gifts is a must. These gifts show that you haven't forgotten about your most valuable contacts. The right curated promotional items let clients know you've been thinking of them and you value them.

Each time a client sees or uses their corporate gifts, they will think of your business. Your branding will always be displayed prominently on these items. This way, you can be sure to keep client relations strong and encourage repeat business over time.

Provides Long-Lasting Results

Promotional products, like apparel items, have a long timespan of wear and usefulness. This means that your corporate promotional gifts have the opportunity to create many brand impressions over their lifespan. 

A survey by the Promotional Products Association International (PPAI) found that 48.7% of respondents kept promotional products for 5 years or longer. The main reason cited for this longevity is that they found the products to be useful.

So, by concentrating your efforts on corporate gifts that are useful to the recipient, your promotional products can have maximum impact on the life of the item. With repeated use, they will help to extend your initial marketing efforts as well.

Design Your Branded Corporate Promotional Gifts with Dynamic Designs Today

So much goes into creating and maintaining a strong brand with employees and clients alike. Your corporate promotional gifts are an extension of your company, so don't trust just any company to represent your branding needs. You want to make your corporate gifts Dynamic!

Dynamic Designs, located in Jacksonville, FL, is your source for quality promotional products, custom t-shirts, and other branded merchandise. We also specialize in vinyl wraps, silk screening, embroidery, and garment printing. We strive to make your custom promotional products always look their best.

Contact us for a free quote on all your corporate gifting needs today.