The Benefits of Screen Printing T-Shirts for Business

Drum up business with promotional custom t-shirts. Learn about the benefits of screen printing t-shirts with this useful guide.

Did you know that it takes on average 5-7 impressions for a person to remember a brand? That means if you want people to recognize your business and grow to love it, you're going to have to make sure it stays on people's minds. 

But in a world full of products, content, and services, how are you supposed to ensure that people will see your business over and over again?

We argue that screen printing t-shirts is one of the best ways to make sure that people recognize your brand. Keep on reading to learn about screenprinting and the benefits of screen printing t-shirts. 

First, What Is Screen Printing? 

Before you can understand why screen printing can be beneficial for your business, you need to know what it is and how it works.

Screen printing is a tactic for putting an image created in a stencil on a surface. It's known for being efficient and producing vibrant colors. It's easy to re-use the stencil and print many copies of the same design — perfect for a business. 

Screen printing methods are commonly used for uniforms worn for both sports and work. Once you pick your design (your screen printing company may even help you pick one out) it's easy to pop out many shirts representing your brand. 

Not only do screen-printed shirts look professional, but they also work well on any shirt color. This means you can have your designs available in many colors, so they can fit in well with anyone's fashion and style. 

Screen Printing Satisfies Your Customers 

Before growing to extreme heights your company is going to have to focus on pleasing your regulars and turning them into dedicated followers. Of course, the main way to do this is through excellent customer service. However, if you have merch available, their pride in your company will increase if they can buy one of your t-shirts. 

Whenever these people put your shirt on, they'll remember your business and just how great you treat them. This will make them more likely to come back to your company and be your patron. 

This is especially true if you have multiple designs and designs in different colors. We recommend having a few standard shirts with just your name and your logo, but also a couple more clever shirts — perhaps with puns, artwork, or references to items or services that you sell. 

Screen Printing Increases Word of Mouth

Word of mouth is still the best way to grow your business. If you focus on pleasing that small dedicated group of people, they're likely going to tell their friends and family about your business. In this way, you can gain more one-time customers and even more long-time supporters. 

When your dedicated customers wear your screen-printed shirts, they effectively become walking advertisements for you. Now your logo isn't just on your website, social media page, and in front of your business, it's also getting out into the world. People who have walked by your business before will be more likely to get those 5-7 impressions and remember your business. 

This will get your business in more people's heads. Your business will seem like the talk of the town, and start to become part of the cultural landscape. 

T-shirts also encourage people to ask about them. This opens up your dedicated fans to talk about your products and services, getting even more people interested in your company. 

In our rapidly moving world of social media, these interactions are limited to in-person meetups. People can post pictures of themselves where they just happen to be wearing one of your shirts. This can spark conversations and recognition in potential future customers. 

Screen Printing Helps You Stay Relevant

If your old t-shirts and branding material have fallen out of date and out of style, screen printing is a wonderful way to stay relevant. Since they're cheap and professional-looking, you're more likely to be able to use them to stay up-to-date with current trends. 

For example, graphic t-shirts were much more popular 15 years ago. In general, 15 years ago, cool things were more "in", with many people wearing chains, skulls, and flames. 

Now, people have a more casual and ironic approach to fashion. People — particularly young people — will be more likely to wear something that subtly advertises your company and how wonderful it is. 

For more information on printing shirts, check out the rest of our work and services. 

Screen Printing Opens Social Media Possibilities

It's not just other people that might be able to post your new t-shirts, screen printing opens up possibilities for you to make great social media posts as well. 

As soon as you get a new batch of shirts in, you should take to the internet and create a great image. Don't just post images of your shirts, get your employees together wearing your shirt in an image. This will promote your new shirts for sale, promote your brand, and also let people know that your business is a welcoming, friendly place. 

New t-shirts will give you material to make engaging content with for weeks to come. You'll have to leave off advertising the shirts, but eventually, you can simply start uploading images of your employees or customers wearing these shirts. This will advertise your brand just as well. 

If people comment on your posts about the shirts, or DMing you inquiring about them, make sure your reply quickly and kindly. Fast responses are one of the best ways to make sure that people enjoy your business and come back for me. 

New social media posts aren't just ways to advertise your brand. They're chances to show how great you are at customer service. 

Screen Printing T-Shirts Will Grow Your Business

If you're reading to take your business to the next level, you need to start screen printing t-shirts. Not only are screen-printed shirts good-looking, but they also satisfy your customers, promote word of mouth, grow your brand, help you stay relevant, and grow your social media possibilities. 

For more information on screen printed shirts, request a quote with us today and Dynamic Designs will be happy to assist you!