6 Creative Marketing Ideas for Your Business

1. Utilize Short-Form Video Content

If you haven't noticed, TikTok usage has skyrocketed over the last few years. In 2020 alone, there were over 800 million downloads of the app.

With so many people on TikTok, the popularity of short-form video content has grown. This means that people love watching 3-15 second videos, partially because they are so quick and easy to consume.

If your small business is in need of better business marketing techniques, utilizing short-form video content like TikToks and Reels will drastically improve your reach. This means more sales and more revenue for your business!

2. Build a Brand on Social Media

This leads us to point number two. If you have not yet built a brand on social media, you need to do that right away.

There are over 4 billion users on social media around the world. That means if you are not on social media, you are missing out on potentially reaching these 4 billion users.

The best way to go about building your brand on social media is to choose one platform to start with. Invest your time in that by posting videos, photos, and messages about your brand. Use the right hashtags, target the right audience for your target demographic, and use traditional ways of storytelling to evoke emotions in your potential customers that leave them curious about your brand.

Once you grow one platform, you can start to focus on the next. For instance, if you spent time growing Instagram and get the hang of it, try TikTok next until you get the hang of that one. Then you can get another platform and so on.

Host a Social Media Competition 

Once you get the hang of the apps, hosting a social media competition will help you market more creatively, capturing the attention of people you may not otherwise have reached. 

In this competition, customers could have to post something specific, tag you a certain number of times, or do something else that brings your brand more awareness. At the end, you can have criteria for a clear winner to incentivize people to be in the competition.

3. Go to Local Events

If your local area is having a farmer's market or an event before a large sports game, going to show your brand off at these events is a great way to market.

Meeting potential customers in person gives you a leg-up over the digital world that we spend so much of our time on. You can show off your personality and your brand in real life, which is likely to attract some customers.

To find an event, you can do a quick Google search for 'events near me' to find one!

4. Host a Giveaway

One of the best creative marketing methods is to host a giveaway. This can be done through email, on your website, or through social media. Either way, people love free things, so they'll join as long as they know what your brand is all about!

When people join the giveaway, you need to give them some criteria that benefit you as well. For instance:

• They should tag a few people in the comments of the post on social media
• They should screenshot the email (if this is the route you go) and tag you on their stories
• They should follow you on Instagram 

To get people to do those things, though, you have to make it worth it for them.

One way to do this is to give away a mystery box. Since humans love surprises, this is a great way to show them what your brand is all about while still surprising them, too! They'll have a general sense of what you are all about, but won't really know what you have to offer until they receive the box!

This keeps things fun and exciting.

5. Use User-Generated Content

Another great idea for creative marketing strategies is to use user-generated content. 

This is when you either ask for people to send you photos or videos, or you can set up a hashtag that people can use so you can see the content to use. You can then tag the user when you use their picture or video (which they will love, too!).

6. Offer Free Samples

Again, everyone loves something free.

Whether you go to a local market, set up shop outside of a mall, or have a few people message you to try your products, giving out free samples can help market your business to people without any strings attached.

You are sacrificing some time, money, and products in exchange, hopefully, for people who do love your products and begin to talk about them. This would bring you the brand awareness that you want.

You could also offer a few free t-shirts at events or even a face mask in today's world with your company logo on it! These items would further build brand awareness.

Creative Marketing Ideas for Your Business

If you are looking for more creative marketing ideas for your business, these six creative marketing tips should get you started.

Whether you choose to go to a local event to market or build your social media presence, just doing one and going from there will drastically improve your customer base and brand awareness! 

If you need help designing products as promotional items, contact us so Dynamic Designs can help!